Nitrocharge Your Game
Overview
Role: UX Designer
Summary: Leveraging the latest web technologies, Nitrocharge Your Game establishes a one-to-one connection between an action-packed desktop experience and your mobile phone.
Problem Statement
Problem: Create an innovative digital campaign to showcase the relentless energy of “The Engine” footballer, as identified by Adidas and sports data company Opta.
Target Audience: Football enthusiasts, Adidas customers, and gamers.
Goals: Develop an interactive, gesture-based gameplay experience to engage users and demonstrate the energy of “The Engine” player.
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Methods:
Workshops with clients, user interviews, competitive analysis, usability testing.Findings:
Users desired a seamless and immersive connection between desktop and mobile experiences, with intuitive gesture-based gameplay.Personas:
Football Enthusiast: Engaged in both playing and watching football, seeks immersive digital experiences.
Casual Gamer: Enjoys interactive and innovative gaming experiences.
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Brainstorming: Collaborated with clients and stakeholders to explore creative digital solutions.
Sketches: Focused on interactive film elements, gesture-based gameplay, and seamless mobile integration.
Concepts: Explored high-end product site layouts and instinctive user experiences.
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Wireframes: Created detailed wireframes emphasizing the connection between desktop and mobile experiences.
Prototypes: Developed high-fidelity prototypes showcasing gesture-based interactions and game mechanics.
User Flow: Designed intuitive user flows to enhance engagement and ease of use.
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Usability Testing: Conducted sessions to gather feedback on prototypes.
Feedback: Users appreciated the immersive experience and seamless desktop-mobile connection but suggested improvements in gesture responsiveness.
Iterations: Refined gesture controls and improved overall usability based on user feedback.
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High-Fidelity Designs: Delivered designs featuring an interactive film, gesture-based gameplay, and seamless mobile integration.
Design System: Consistent with Adidas branding and digital innovation standards.
Visual Design: High-end aesthetics with engaging interactive elements.
Results
Outcomes: Developed a groundbreaking digital campaign that showcased the energy of “The Engine” footballer.
Impact: Enhanced user engagement, with a seamless connection between desktop and mobile experiences.
Learnings: Importance of innovation and user-centered design in digital campaigns.
Reflection
Challenges: Integrating complex gesture-based controls and ensuring a seamless desktop-mobile experience.
Solutions: Close collaboration with clients, iterative testing, and refining of gesture responsiveness.
Future Improvements: Explore additional interactive elements and enhance mobile responsiveness.
Conclusion
Summary: Successfully created the Nitrocharge Your Game campaign, providing an innovative and immersive digital experience that engaged users and showcased the energy of “The Engine” footballer.
Next Steps: Monitor user feedback, iterate on improvements, and explore new interactive features.