GE Transportation Platform Digital Redesign

Overview

Role: UX Designer
Team: 5 UX Designers, 3 Developers, 2 Product Managers
Duration: 6 Months
Tools: Figma, Miro, Mentimeter
Project Type: Client Project

Problem Statement

Problem: Integrate GE’s transport solutions with its software products.
Target Audience: Logistics companies, railroad operators, supply chain managers.
Goals: Streamline operations, improve data integration, enhance user experience.

  • Methods: User interviews, surveys, competitive analysis, usability testing.
    Findings: Need for better transport data integration, real-time updates, intuitive interface.

    Personas:

    • Logistics Manager: Optimizes routes, reduces costs with real-time data.

    • Railroad Operator: Manages rail assets, schedules maintenance efficiently.

    • Brainstorming: Conducted ideation sessions with stakeholders to explore various design solutions.

    • Sketches: Developed initial sketches focusing on key functionalities like real-time data display, user-friendly dashboards, and streamlined navigation.

    • Concepts: Explored different layout options and interactive elements to enhance user engagement.

  • Wireframes: Detailed wireframes for desktop and mobile.
    Prototypes: High-fidelity prototypes showcasing key interactions.
    User Flow: Simplified access to critical data and tools.

  • Usability Testing: Gathered feedback from target users.
    Feedback: Real-time data integration praised; navigation, data visualization improved.
    Iterations: Refined navigation and visualization based on user feedback.

  • High-Fidelity Designs: Detailed dashboards, interactive data charts, responsive design.
    Design System: Consistent with GE’s design guidelines.
    Visual Design: Clean, modern aesthetics with intuitive visual hierarchies.

Results

Outcomes: 20% increase in operational efficiency, improved user satisfaction and engagement.
Impact: Enhanced data integration and real-time updates improved decision-making.
Learnings: Importance of user-centered design in industrial applications.

Reflection

Challenges: Integrating complex data systems, ensuring seamless experiences across devices.
Solutions: Close collaboration with the development team, iterative testing, and feedback.
Future Improvements: Enhance data analytics, introduce customizable dashboards.

Conclusion

Summary: Successful redesign connecting transport solutions with GE’s software products, improving user experience and operational efficiency.
Next Steps: Monitor user feedback, iterate improvements, expand features.

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