Malibu Boats E-commerce Experiences
Overview
Role: UX Designer
Summary: Developed two e-commerce experiences for Malibu Boats that allow users to design and customize their dream wake boats in real-time 3D.
Problem Statement
Problem: Create an interactive platform for users to design and customize wake boats in real-time 3D.
Target Audience: Boat enthusiasts, Malibu Boats customers, water sports lovers.
Goals: Provide a seamless and engaging customization experience for users to design their favorite Malibu or Axis boat models.
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Methods: Workshops with clients, user interviews, competitive analysis, usability testing.
Findings: Users desired an intuitive and immersive customization tool that provides real-time visual feedback.
Personas:
Boat Enthusiast: Interested in customizing and purchasing high-quality wake boats.
Water Sports Lover: Looks for advanced customization options to enhance their water sports experience.
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Brainstorming: Collaborated with clients and stakeholders to explore customization features.
Sketches: Focused on the 3D customization interface, user-friendly navigation, and interactive elements.
Concepts: Explored various layouts and customization options to enhance user engagement.
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Wireframes: Created detailed wireframes highlighting key user flows such as boat selection, customization, and purchasing.
Prototypes: Developed high-fidelity prototypes showcasing the real-time 3D customization and interactive features.
User Flow: Designed intuitive user flows to enhance the customization and purchasing experience.
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Usability Testing: Conducted sessions to gather feedback on prototypes.
Feedback: Users appreciated the real-time 3D customization but suggested improvements in navigation and interface responsiveness.
Iterations: Refined the navigation structure and improved the overall usability based on user feedback.
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High-Fidelity Designs: Delivered designs featuring an integrated 3D customization experience and seamless purchasing process.
Design System: Consistent with Malibu Boats’ branding and digital standards.
Visual Design: Clean, modern aesthetics with engaging and intuitive interactive elements.
Results
Outcomes: Developed a platform that allowed users to design and customize their dream wake boats in real-time 3D.
Impact: Enhanced user engagement and provided Malibu Boats with a flexible CMS to manage content and transactions.
Learnings: Importance of combining high-quality 3D visuals with a user-friendly interface.
Reflection
Challenges: Integrating real-time 3D customization with a seamless user experience.
Solutions: Close collaboration with clients, iterative testing, and refining the user experience.
Future Improvements: Explore additional customization options and enhance the mobile responsiveness of the platform.
Conclusion
Summary: Successfully created an e-commerce platform for Malibu Boats, providing an engaging and immersive 3D customization experience for users.
Next Steps: Monitor user feedback, iterate on improvements, and expand platform features.