Twitter Highlights

Overview

Role: UX Designer
Summary: Twitter Highlights deliver the best content that reaches, engages, and delights the largest daily audience. The goal is to promote a greater understanding of Twitter’s values and provide partners with the tools and resources they need to create better content.

Problem Statement

Problem: Enhance Twitter Highlights to notify users about the most exciting content tailored for them, while addressing issues related to scalability, opportunity maximization, and value perception.
Target Audience: Twitter users, content partners, partner managers.
Goals: Improve content delivery, increase engagement, and provide resources for partners to create better content.

    • Methods: Surveys, interviews, landscape analysis.

    • Findings: Identified key needs:

      • Partner Managers aren’t scalable.

      • Missed opportunities with 99% of users.

      • Evolving definition of partners.

      • Limited perceived value of Twitter.

      • Loss of “why” behind best practices.

    • Personas:

      • Partner Manager: Needs scalable solutions to manage multiple partners effectively.

      • Content Partner: Seeks resources and tools to create engaging content.

      • Twitter User: Desires tailored notifications about the most exciting content.

    • Brainstorming: Collaborated with stakeholders to explore solutions addressing scalability, engagement, and partner support.

    • Sketches: Focused on notification systems, partner resource access, and user engagement features.

    • Concepts: Explored layouts and interactive elements to enhance user experience and partner management.

    • Wireframes: Created detailed wireframes highlighting key user flows such as content notifications, partner resource access, and engagement tracking.

    • Prototypes: Developed high-fidelity prototypes showcasing the tailored notification system and resource access features.

    • User Flow: Designed intuitive user flows to enhance content discovery and partner engagement.

    • Usability Testing: Conducted sessions to gather feedback on prototypes.

    • Feedback: Users appreciated the tailored notifications but suggested improvements in resource accessibility and engagement tracking.

    • Iterations: Refined the notification system and improved resource accessibility based on user feedback.

    • High-Fidelity Designs: Delivered designs featuring tailored notifications, partner resources, and enhanced engagement tracking.

    • Design System: Consistent with Twitter’s branding and digital standards.

    • Visual Design: Clean, modern aesthetics with engaging and intuitive elements.

Results

Outcomes: Developed a platform that delivers the best Twitter content tailored to users, with resources for partners to create engaging content.
Impact: Enhanced user engagement and provided scalable solutions for partner managers.
Learnings: Importance of combining user-friendly notifications with comprehensive partner resources.

Reflection

Challenges: Integrating tailored notifications with scalable partner management solutions.
Solutions: Close collaboration with stakeholders, iterative testing, and refining the user experience.
Future Improvements: Explore additional notification customization options and enhance partner resource features.

Conclusion

Summary: Successfully enhanced Twitter Highlights, providing tailored content notifications and valuable resources for partners, resulting in increased engagement and scalable management solutions.
Next Steps: Monitor user feedback, iterate on improvements, and expand platform features.

Previous

Malibu Boats
Next

Healthcare