Weber Ultimate Grilling App

Overview

Role: UX Designer,
Summary: Weber, the world's largest and most exclusive grill distributor, sought to create the Weber ID—a way to keep buyers engaged in the Weber community, from organizing barbecue events to mastering grilling techniques.

Problem Statement

Problem: Engage Weber customers continuously through a digital platform.
Target Audience: Grill enthusiasts, Weber customers.
Goals: Create a functional app featuring recipes, grilling tips, event planning, and a grill timer.

 

    • Methods: User interviews, surveys, competitive analysis, usability testing.

    • Findings: Users needed event planning support, grilling tutorials, and cooking timers.

    • Personas:

      • Casual Griller: Seeks easy recipes and quick tips.

      • Avid BBQ Enthusiast: Wants advanced techniques and event planning tools.

    • Brainstorming: Sessions with stakeholders to explore app functionalities.

    • Sketches: Focused on event planning, recipe integration, and timer features.

    • Concepts: Explored layouts and interactive elements for user engagement.

    • Wireframes: Created detailed wireframes focusing on key user flows.

    • Prototypes: Developed high-fidelity prototypes to showcase primary interactions.

    • User Flow: Designed to simplify access to recipes, event planning, and timers.

    • Usability Testing: Gathered feedback from target users.

    • Feedback: Users appreciated recipes and timer features but suggested improvements in event planning.

    • Iterations: Enhanced event planning interface and usability based on feedback.

    • High-Fidelity Designs: Included recipe pages, event planners, and grill timers.

    • Design System: Aligned with Weber’s digital footprint for consistency.

    • Visual Design: Clean, modern aesthetics with intuitive navigation.

 

Results

Outcomes: Functional app with recipes, tips, and grilling techniques.
Impact: Helped users plan BBQ events, cook food perfectly, and become Backyard Heroes.
Learnings: Importance of combining functionality with engaging content

Reflection

Challenges: Integrating various functionalities seamlessly.
Solutions: Close collaboration with the project manager and iterative testing.
Future Improvements: Enhance content variety and introduce more interactive features.

Conclusion

Summary: Successfully created the Weber ID, engaging users with a functional and feature-rich app, helping them become master grillers.
Next Steps: Continuously monitor user feedback, iterate on improvements, and expand app features.

 
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